Straddling the fence in business is really awkward. There we said it!

It’s uncomfortable because people around us see it clearly, yet … we often mislabel it.

Fence sitting looks like …

… Failing to make measurable progress in reasonable time … getting trapped in the paralysis analysis cycle …

… Focusing on the wrong things … hiding from our accountability partners … and letting our resistance run the show.

Don’t misunderstand … the roller-coaster of building and scaling a business isn’t for the faint of heart.

On one hand … we’re excited, motivated, and optimistic … and on the other hand, we’re overwhelmed, confused, and anxious.

This dichotomy is normal.

Growing a business demands we face our internal demons, solve problems faster and get more done by working through people.

The difference-maker is how we choose to show up when things get hard.

Are we all-in or are we fence-sitting until our legs go numb?

Napoleon Hill says, “Opportunity never sneaks up on those straddling the fence of indecision.”

Wasting time, energy, and resources straddling the fence is futile. And massively expensive!

We lose time, money, opportunities, good people … and probably the most costly of them all is our confidence and self-respect.

The process for building and scaling a successful business is simple. It’s the distorted stories we tell ourselves that make it hard.

The cure is to be all-in with the process in order to experience the fruits of our efforts.

Here’s the 4-Step Process:

1. Vision

If you don’t know where you’re going, any road will get you there. – Lewis Carroll

Deciding where you’re going and what you’re looking to achieve in the long-run with 3D clarity is the first step in the process.

Without a clear vision, we’re running around like 5-year olds playing soccer … entertaining but wildly ineffective. So, get clear.

2. Strategy

When you have clarity of vision, strategy and tactics become self-evident. – Russell Gray

Armed with clarity of vision, developing the strategy to get there is the second step in the process. The Vision is the what and the Strategy is the how.

Our Vision doesn’t change, but our Strategy evolves as market conditions change, strategic relationships expand, and growth happens.

3. Execute

If it’s not on the calendar, it doesn’t exist. – Staci Gray

Getting shit done is where the rubber meets the road. The more action we take … the more momentum we generate which leads to more clarity and more results.

The best ideas in the world don’t impact lives unless they’re executed upon. Let’s get to work and make things happen.

4. Innovate

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday is sufficient for tomorrow. – William Pollard

Great leaders have the discipline to keep the main thing the main thing WHILE also having a portfolio of new ideas to keep their business alert and agile.

Building and scaling a business isn’t a set it and forget it type thing. Just like humans … it’s a living organism continually growing and evolving.

Tony Robbins says, “Progress equals happiness.”

It’s not just the destination that creates fulfillment … it’s putting one foot in front of the other each and every day as we make the courageous journey towards our vision.

There is so much power in being all-in. And we can magnify our experience by aligning with the right people to create camaraderie and accountability.

We hope this helps you make the firm decision to build and scale your business so that you can look in the mirror with satisfaction and serve the people your soul was placed here to serve faster.