Building a robust real estate investor database is a necessary part of growing your syndication business.

The first step in the process is to identify your ideal investor. But once you know your target audience, where in the world do you find them?

Attending networking events and seminars is usually the first thing that comes to mind, and they can be very beneficial. But there may be one BIG piece of the puzzle you’re missing … Third party podcast appearances!

Appearing on someone else’s podcast is a tried and true way to expand your reach and establish credibility in your industry.

According to a recent study from Edison Research, 53% of Americans between the ages of 12 and 54 have listened to a podcast in the past month. And they’re becoming more and more popular each year. 

Podcast hosting is growing in popularity too. Chances are you’re already connected with someone who has a podcast and if so, that’s a great place to start your outreach. 

If not, there are plenty of platforms like Podmatch that will match you with hosts who are looking for guests just like YOU to share their message with their audience!

Once you’ve booked an appearance, your focus should shift to delivering a solid message that drives the audience to request more information about you and your business.

Here are a few crucial steps you can take to make the most of your third party appearance …

Do your research:

Take time to listen to previous episodes of the show to get a sense of the host’s style and the topics they cover.

It’s also a good idea to take a peek at the show’s reviews, website, social media channels, etc. and familiarize yourself with the podcast’s audience and the type of content that resonates with them.

In addition to doing your own digging, don’t be afraid to ask the host how to add the most value to their audience … Where do they get stuck the most? What are their biggest struggles or pain points?

Prepare your message …

Now that you know a little more about what the listeners want and need, you can begin to identify some of the key points you want to convey during the interview.

Use what you’ve learned about the audience to pinpoint what you want to talk about and how to present the information. Prepare anecdotes, statistics, and examples to support your message and make it (and yourself!) memorable. Also keep in mind that your message should always align with the theme and purpose of the podcast.

Be authentic and engaging:

When it’s time to interview, be sure to let your unique personality shine through! Use humor, anecdotes, and storytelling to engage the audience and make your message relatable. Speak clearly, confidently, and in a conversational tone.

Provide value:

In the words of Jim Rohn, “Focus on the solution, not on the problem.”

Offer actionable tips, insights, and advice that the audience can use in their own lives or businesses. Show that you understand their pain points and offer solutions that can help them overcome them.

Promote your expertise:

This one can be a little tricky at first! You want to take advantage of the opportunity to highlight your expertise and accomplishments … But you don’t want to come across as overly promotional.

Rather than reading off your resume or listening to your strengths, use examples from your own experience to illustrate your points and show that you’re an authority in your field. Share stories about lessons you’ve learned, opportunities you’ve encountered, and success stories of your investors (while maintaining confidentiality). 

Invite engagement:

To leverage your appearance, be sure to encourage the audience to connect with you after the interview. A free resource or special promotion can be a great way to incentivize them to take action.

Sharing your contact information or directing the audience to your website or social media profiles is the most common way guests invite engagement, but most leave a lot of leads and opportunity on the table that way …

We do things a little differently at OTS. We’ve found that the brands we partner with get MUCH more engagement by sharing an email address on-air as a call to action. On the backend, our team uses a specific process that helps nurture the relationship and simultaneously grows your email list!

Share on your social channels and to your email list:

After you’ve recorded the show (and again when the episode airs), let your people know! Tag the show and/or host when you share on social media. This helps your episode reach more people and builds rapport with the host.

By following these tips, you can deliver a solid message that drives the audience to request more info and positions you as an authority in your field.

Now sit back, watch the leads pour in and nurture the new relationships you’ve created!

For help setting these up these processes in your business, schedule a business growth audit and deep dive into the biggest needle movers for your business as it exists right now.