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  |  Business Planning   |  [Part 2 of 2] Teams that Scale: The Key Role of Integrators

[Part 2 of 2] Teams that Scale: The Key Role of Integrators

Part 2… Did we save the best for last?

In the first part of this series, we talked about the three obsessions of visionaries: driving revenue, increasing efficiency and operational excellence, and building their brand and tribe…

Now in this second part, we’re covering the role of our integral integrators in winning teams that scale!

What is an Integrator?

Simply put, an integrator is someone who takes the vision of the visionary and makes it happen.

They’re the ones who put the systems and processes in place to make sure that the business runs smoothly and efficiently.

As pointed out by Gino Wickman in his book, “Rocket Fuel,” the integrator

“harmoniously integrates the major functions of the business,”

allowing us, as a team, to free ourselves from the complexities of daily operations and keep our eyes on the bigger picture.

The Importance of Integrators

Integrators are essential to the success of any scaling business. They’re the ones who keep the wheels turning and make sure that everything is running smoothly.

Without integrators, visionaries would be bogged down in the day-to-day operations of the business and wouldn’t be able to focus on what they do best: dreaming big and coming up with new ideas.

Responsibilities of Integrators

There are three main responsibilities that integrators play in scaling businesses:

  • Create Execution Plans: The Integrator is responsible for intimately understanding the Vision and converting it into an execution plan that drives the desired outcome. The Vision is the front of the puzzle box and the Integrator puts all the pieces together.
  • Streamline Day-to-Day Operations: Business operations online or offline is much like an assembly line … from brand awareness to capturing leads and all the way through to making the sale and fulfilling on the promise. Streamlining operations is about creating predictable results every single day.
  • Lead, Manage, Hold Accountable: The Integrator is responsible for driving results through systems and people. Leading the charge, managing the processes, and holding everyone accountable to overcoming obstacles so the puzzle gets built.

How to Find the Right Integrators

Finding the right integrators is essential to the success of any scaling business. Here are a few tips for finding the right integrators:

  • Be clear about your needs. What are you looking for in an integrator? What are their skills and experience? What are their strengths and weaknesses?
  • Network with other entrepreneurs. Ask other entrepreneurs who they recommend.
  • Look for integrators who are a good fit for your culture. Make sure that the integrators you hire share your values and your vision for the business.
  • Do your research. Check out the integrators’ websites and social media pages. Read reviews from their past clients.
  • Interview the integrators. Get to know them and see if they’re a good fit for your team.

To Conclude…

Integrators are essential to the success of any scaling business. By finding the right integrators and giving them the support they need, visionaries can focus on what they do best: dreaming big and coming up with new ideas.

If you’re a visionary who is looking to scale your business OR an Integrator eager to implement a proven systemlet’s connect >>

For assistance with all aspects of growing and sustaining your business...

💡3 Tips on How to Work with Highly Driven Visionaries

  1. Understand their vision so you can help bring it to life
  2. Build trust with one another
  3. Accelerate their decision making by making a plan to stream-line their process


Staci Gray has over two decades of experience organizing real-world businesses to scale. She puts an emphasis on quickly collapsing the gap between ideas and profits by persistently executing for progress and results. Staci envisions a world where innovative leaders are no longer trapped by operational chaos and instead are empowered to efficiently and effectively solve real-world problems, impact real-people on a human level and generate profits quickly. Staci loves coming alongside mission-driven leaders who are using their ideas, influence and intellect to build successful businesses and empowering them to scale without losing their sanity, compromising their values, sacrificing their relationships, and drowning in operational chaos. Supporting leaders one business at a time!