In our years of experience building and scaling businesses, we’ve learned a LOT of lessons.

And if you’ve been following us for any amount of time, you know we’re not shy about sharing them.

So it’s no surprise that one of the questions we hear most often is “what’s your number one piece of advice for business owners?”

The answer is simple … Develop and maintain a strong company culture.

The term culture gets thrown around a lot in organizations, but it’s SO much more than just a buzzword. We believe that the single biggest mistake business owners make is overlooking the impact it has on execution and results.

Culture describes the shared values, beliefs, and behaviors that shape the way people work and interact within a business.

Here’s why it matters …

People often say time is the most valuable resource. While that’s true to an extent, the value of time is only determined by your level of productivity. Therefore, it’s really the energy you bring to the time that’s most valuable.

By creating an environment that aggregates the most positive energy possible in your organization …

And having it laser-focused on the things your team members are qualified, compelled and energized to do … engagement, enthusiasm, innovation, and productivity will SOAR.

Further, a culture that promotes collaboration and teamwork can lead to better communication and more effective problem-solving. When your team feels supported and encouraged to work together, they are more likely to share ideas and work towards a common goal.

Your team will become problem solvers – and that’s the essence of entrepreneurship!

In short, great culture rallies people together to solve problems faster. The faster you execute the faster you generate results and improve profitability. Culture is the first domino in that chain.

There are several other reasons culture is critical to the success of a business …

1. It attracts and retains top talent.

Good or bad, culture is contagious. When your team feels aligned with the company’s values and mission, they are more likely to be engaged and committed to their work. That passion spreads like wildfire and people want to be a part of it!

2. It drives team engagement and productivity.

When team members feel a sense of belonging and connection to the business, they are more likely to be motivated and committed to achieving their goals.

3. It builds loyalty.

When the team is committed to providing excellent service and creating positive experiences for its partners and clients, it can lead to repeat business and positive word-of-mouth referrals.

4. It enhances brand reputation.

When your team is proud to work for the company and feel connected to its values and mission, it can create a positive perception of the brand among those it does business with and the broader community.

5. It drives business performance.

Ultimately, a strong culture can drive business performance and success. When team members are engaged, productive, and committed to the company’s goals, it can lead to better financial results and long-term growth.

Creating a winning team culture takes time and effort. But by making the investment, leaders can create a foundation for long-term success and growth for their organization.

At Organize to Scale™, we use the DISC Personality Assessment along with a Visionary Test to answer the question … how can we help you develop as a strong Visionary Leader?

If you want to know how you score and get a personal review with our Business Growth Coach who is DISC Certified, we got you covered!

You’re invited to schedule a Business Growth Audit including digesting your DISC and Visionary Test results too! Click here to schedule right now >>

We’re cheering for you as you organize your business and yourself to scale!